i Geeks Job-oriented Training course in Banglore- 100% placements.

Digital Marketing Course Overview

This digital marketing course gives an in-depth knowledge of Digital Marketing and covers the essentials of online marketing and analytical tools. It trains the students to adopt a personalized approach to marketing as Digital Marketing improves sales figures and lowers customer acquisition costs. Participants learn to create the best Internet Marketing Strategy by using channels like Mobile Marketing, Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, Content Marketing, Email Marketing, YouTube Marketing, and Affiliate Marketing. Prepare to use PPC ads, google ads, search ads, shopping ads, app installation ads, video marketing ads to increase the organic traffic to your website.

Marketing is about your relationship with your customers and how well you connect with them. Today any form of marketing that exists online is termed as Digital marketing, it is one of the most powerful aspects of running a business today. Digital Marketing utilizes the Internet and other digital media resources such as search engines, social media, websites, mobile apps, video, images, etc. to connect with current and prospective customers to achieve marketing objectives.

Digital Marketing

Digital marketing outlook

a) Content Development is the practice of graphically representing information to efficiently, effectively create meaning.
b) SEO is the conveyance of ideas and information in forms that can be seen.
c) Video making is a part or completely relies on eyesight.
d) Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, colour, and electronic resources.

Eligibility

B.com/BBA/BBM/BA/B.E/B.Tech/MBA or equivalent (Postgraduate candidates can also apply)
Candidate should have sound knowledge of basic computers. (Non-Degree holders can also apply)

Note

Industrial Experts will provide training.
Study Materials will provide.
Training will be at our Campus.
Days & Hours can be refined. (Continues classes Preferred)
Career Orientation/Guidelines training will provide by the Trainers as per the Subject they are
handling while regular classes are carrying out.

Digital Marketing Course Content

Module 1: Introduction to Digital Marketing

▪ Introduction
▪ What is Digital Marketing?
▪ Digital Marketing Trends
▪ Importance of Digital Marketing
▪ Top reasons to learn Digital Marketing
▪ Channels of Digital Marketing
▪ SEO
▪ PPC
▪ Content Marketing
▪ Social Media Marketing
▪ Email Marketing
▪ Google Analytics
▪ Conversion Rate Optimization

Module 2: Search Engine Optimization

▪ Why do you need SEO?
▪ What is Search Engine Optimization?
▪ Types of SEO
▪ How does Search Engine work?
▪ Tactics and Methods
▪ How to optimize Keywords?
▪ Title Optimization
▪ SEO Tools
▪ Content Marketing
▪ Guidelines
▪ What is On-Page SEO?
▪ Importance
▪ What are On-Page ranking factors?
▪ Proper insights about On-Page SEO
▪ Best tricks and practices
▪ What is Off-Page SEO?
▪ Importance
▪ Link and Non-link related Off-Page SEO factors
▪ Backlinks
▪ Off-Page vs On-Page SEO
▪ Benefits

Module 3: Paid Marketing with Google Ads

▪ Concept of Advertisements
▪ Concepts of Paid Search
▪ Ad Rank
▪ Quality Score
▪ Quality Score Example
▪ Types of Search Queries
▪ Navigational Search Queries
▪ Informational Search Queries
▪ Transactional Search Queries
▪ Why Google Ads
▪ Business Goals
▪ Search Ads
▪ Google Search Network
▪ Google Ads Account Structure
▪ Keyword Match Types
▪ Google Ads Interface
▪ Display Ads
▪ Display Ads Targeting options
▪ Video Ads
▪ App Ads
▪ Shopping Ads
▪ Metrics for SEM
▪ Introduction to Google Ad Sense
▪ Types of Ads
▪ How does AdSense work?
▪ Getting paid AdSense
▪ Methods of Payment of AdSense
▪ Metrics of AdSense
▪ Managing Google Ads
▪ Steps for setting up Paid Campaign
▪ Identify Measurable Goals
▪ Google Keyword Planner
▪ Views Ads in Data Analytics
▪ Multi Chain Funnel Report
▪ Optimization

Module 4: Social Media Marketing

▪ What is Social Media Marketing?
▪ Pillars of Social Media Marketing
▪ Social Media Marketing Tools
▪ Social Media Tips
▪ How to choose the best platform?

Module 5: Affiliate Marketing

▪ Understand Affiliate Marketing
▪ Key Terminology
▪ How does Affiliate Marketing works?
▪ Setting up Affiliate Marketing as Merchant
▪ Setting up Affiliate Marketing as Affiliate

Module 6: Digital Marketing Planning & Strategy

▪ Why Digital Marketing Plan is necessary?
▪ What is the structure of a marketing plan?
▪ How to make an effective marketing plan?
▪ Best practices
▪ Why do you need a digital marketing strategy?
▪ What is a Digital Marketing Strategy?
▪ How to get started?
▪ Key points to note
▪ How to structure a Digital Marketing Plan?
▪ Tactics to tackle the challenges

Module 7: Digital Marketing Planning & Strategy

▪ Need of IDM Campaign
▪ Challenges in IDM
▪ Integrated Digital Marketing Strategies
▪ Examples of IDM Campaign

Module 8: Digital Marketing Planning & Strategy

1. Introduction

▪ CatLog
▪ End-user
▪ Consumer Usage
▪ Product description

▪ Paragraph Practice
▪ Application/Letter Writing

▪ Development Website- www.lexico.com

5. Image design & Presentation Software-Microsoft PowerPoint

6. Narrative creation, Affluent information development.

▪ Development Website- www.wordpress.com

8. Video making Software-Active Presenter

Terms & Conditions

1. Software’s or links will provide.

2. Internet with Minimum 100mbps speed Required.

• Minimum i5 Processor and 4GB ram are Mandatory for the Course.
• Laptops Preferred for the easy-going of classes.

4. Minimum 85% Attendance Needed.

5. Candidate should complete the Projects provided by the trainers and submit the report to the given E-mail as Guided.

6. Certification and Placement will not provide if a student is not Submitting the Projects or incomplete project submission is done.

7. Three chances will give to the students with Guidelines to re-submit the projects.

8. Guidelines will be sharing with the Students.

Note

Institute will provide equivalent space to practice for each candidate who is attending the training in regular basis.

1. Own Portfolio should be developed by the Candidate. As per the guidelines provided by the trainer.

• 1000+ Content Development Projects with different themes.
• 1000+ Video Making Projects with different themes.
• 1000+ Off page SEO Projects will be provided.

Note:

The trainer will share Content and task.

3. Candidate who completes the Training with minimum 85% attendance and accomplishes all the tasks / assignments is given by the company will be hired.

4. Candidate will get three chances to accomplish the task. If failed to complete candidate will not consider for placement

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